Current focus
HVAC Contractors
Commercial HVAC assessments with facility managers and property managers in Florida.
Pay-per-performance lead gen for trades
Booked assessments for trade businesses.
We put real meetings on your calendar with facility managers and property decision-makers who control maintenance budgets at commercial buildings in your area. HVAC, plumbing, electrical, roofing. You only pay when they show up.
Built in FloridaTrade-specializedFounder-led
How it works
Three steps. No retainers.
The meter only starts after a real prospect sits down with you. Until then, you don't owe a dollar.
We build your pipeline.
We identify and contact qualified prospects in your service area — facility managers, property managers, and commercial building decision-makers.
We book the assessment.
Our team handles outreach, qualification, and scheduling. When a prospect agrees to meet, the appointment goes straight to your calendar.
You only pay when they show.
No retainers. No setup fees. No lead lists. You pay only when a qualified prospect actually shows up to the meeting.
Who we serve
Built for the trades.
We specialize in commercial blue-collar service businesses. Florida-built. Trades-only.
Expanding soon
Plumbing Contractors
Commercial plumbing assessments — repair, re-pipe, and recurring service contracts.
Expanding soon
Electrical Contractors
Commercial electrical assessments — service, panel upgrades, and tenant build-out work.
Expanding soon
Roofing Contractors
Commercial roofing assessments — flat-roof maintenance, re-roof, and storm-damage inspections.
Why we're different
If you've been burned by marketing companies — read this.
The model is the difference. Every line below is a different decision we made because contractors deserve better than what's been on the table.
The LeadForge way
What you actually get.
- What you pay forPerformed meetings only.
- If we don't deliverYou pay $0. Full stop.
- Lead qualityHand-qualified by our team, with notes.
- Who you talk toThe founders, by phone.
- Contract lengthCancel anytime.
- FocusFlorida-built, trades-only.
Typical lead gen agency
What everyone else does.
- What you pay forRetainers, setup fees, and lead lists.
- If we don't deliverYou still owe the retainer.
- Lead qualityForm-fill leads, often unverified.
- Who you talk toRotating account managers.
- Contract length6–12 month commits.
- FocusGeneralist agencies covering 50 industries.
The offer
Founding Partner Program.
We're hand-selecting our first trade partners in Florida. No retainers, no setup fees — you pay only when a prospect shows up to the meeting. By application: we only take partners we know we can deliver for.
No retainer. No setup fee.
You don't owe us anything to get started. We carry the cost of building your pipeline.
Pay only for performed assessments.
The meter only starts after a qualified prospect actually shows up to meet with you.
Cancel anytime.
No contracts, no commitment. We earn the relationship every month.
Apply for Founding PartnerFirst 5 partners — founding rate locked for 90 days.
Why we existWe only get paid
We only get paid
when you do.
Every other lead gen company gets paid whether you grow or not. Retainers up front, lead lists by the thousand, "managed services" by the month. We refused to build that.
LeadForge was built in Sarasota by two founders who watched trade businesses get burned by marketing companies that promised leads and delivered noise. Contractors are tired of paying retainers for promises, getting flooded with bad leads, and chasing prospects who never had real intent.
LeadForge aligns our success with yours. If we don't deliver a real, qualified, in-person meeting, you don't pay a dollar. We eat the risk. You get growth.
"If we don't deliver a real meeting, you don't owe a dollar."
Meet the founders
Two founders. One promise.
Trade-business roots, data-science discipline. We built LeadForge because we couldn't find what we were looking for.
Co-Founder
Ryan Sokol
"From burned customer to founder."
Finance, Florida State University
Ryan spent a few years running a service business of his own and the better part of a year shopping for a lead-gen company that actually delivered. Every quote came back the same — a retainer, a long contract, and a list of names he'd still have to chase himself.
He gave up, taught himself to find his own customers, and pulled in a software background to build LeadForge — so trade businesses wouldn't have to learn lead-gen the hard way.
Co-Founder
Tarik Pehlic
"Where data meets the jobsite."
Applied Math, Florida State University
Tarik runs the data side — figuring out which property managers and facility decision-makers actually need work done before we ever pick up the phone. He grew up on jobsites at his father's plumbing company, an immigrant blue-collar build from scratch, so he speaks the trade firsthand.
Outside LeadForge, he's a 15-fight amateur MMA and boxer, and built a software platform now used by schools to connect students with volunteering opportunities.
Common questions
Straight answers.
Eight questions we hear from trade business owners on every first call. Same answers we'd give you on the phone.
Get in touch
Let's get on the phone.
15-minute call. No pitch deck. We'll see if there's a fit and tell you straight.